Why should you consider using Headless PrestaShop?

Headless is a relatively new term in the eCommerce industry. However, it is quite popular among eCommerce enthusiasts.

The reason owing to headless commerce popularity is very simple & straightforward. So, let’s see what are those reasons.

• It removes the dependency of front end from the backend, thus makes it easy for the developer to managethe website.
• It makes the website highly customizable.
• Integration becomes faster as it follows the approach of connecting & exposing assets via API.
• Felexibility to implement desired features.

The development of eCommerce in recent times is a clear example of the future that it holds. So, to reap its full benefits, headless PrestaShop would only be a step forward.

The sole motive behind eCommerce development was to provide convenience to users. And, the recent developments in the field seems to be doing justice with it.

That’s why we could agree that one of the most helpful & useful developments in eCommerce was the introduction of the headless architecture concept.

The headless architecture concept kind of reimagines the whole idea of eCommerce. It basically removes the dependency between the front end & back end of eCommerce.

Some of the major benefits of headless commerce that makes it worth considering are:

• Firstly, It allows to customize the front end of the store as per suitability.
• Secondly, it offers the complete ownership over site architecture to developers.
• Optimization of site for SEO & overall data infrastructure becomes easy.
• Better conversion optimization.
• No design constraint & thus ability to build front-end from scratch is possible.

Now, let’s see why a merchant should consider using headless PrestaShop.

Firstly, let me tell you what is omnichannel commerce?

An Omnichannel is a sales approach that eCommerce businesses adopt to provide the same level of user experience to customers across all kinds of devices.

Now, whether a customer is shopping from a mobile, laptop or brick-and-mortar store, the omnichannel approach provides for seamless integration from one touchpoint to another.

Headless commerce allows the shop owner control over each and every customer touchpoint. And, thus it helps to deliver exactly what the eCommerce merchant imagined.

Agile marketing methodology corresponds to a process in which marketing teams continuously collaborate & make changes to marketing strategy based on continuous feedback.

The headless architecture only helps in it. Cause of the decoupling between the backend & front end, it becomes very easy for the marketing teams to start their campaign with ease.

Also, promotions across various social media channels become easy with headless commerce. Let me tell you how?

As there is no dependency between the front-end & the back-end, there exist no constraints in deploying any custom promotional posts/banners etc.

The players in the eCommerce domain are innumerous. Needless to say, you can’t survive if you can not adapt to change.

With headless commerce, your deployment of changes also becomes very easy compared to traditional commerce.

Making continuous changes as per the current market conditions & customers demands will help you to be ahead of the competition.

In this competitive eCommerce market, everyone is trying their best to acquire/allure new customers.

To acquire new customers, every brand/business is now focusing on creating a very tailored & personalized marketing strategy.

As a result, the cost for such a marketing/branding practice is also soaring. And, headless commerce surely helps in bringing that cost down.

The cost can be brought down by using the content or experience-led strategy to draw in organic traffic instead of relying on paid(costly) advertising.

The customer conversion rate is also deemed to increase when your customer will experience a smooth & personalized shopping experience.

At last, I’d just want to point out that headless commerce encapsulates innumerable opportunities for eCommerce merchants.

The ease of doing/managing business will also quadruple with headless commerce.

I hope that you find this blog informative & insightful. Do spare some minutes to share your feedback in the comments section.

Also, please explore our vast range of featureful PrestaShop Addons.