Most of the curious guys out there searching for new ways to reinvent the ecommerce and improve the customer experience must have heard about what Headless eCommerce is!
There has been a significant development in the course of different platforms and frameworks around headless and decoupled front-end.
With the solution like Gatsby.js (react-based PWA framework), Vue Storefront(Vue.js-based PWA framework) and platforms like Magento, WordPress etc advocating this approach and opening up their front-end API to allow headless implementations!
What is Headless eCommerce?
Headless eCommerce is a type of situation in which the back-end or content/data management system and storage(database) are separately housed from the displaying or data consuming interface.
With this division, the site owner will have more flexible and richer user experience as the developers can use API’s or web services to deliver things like products, blog posts or customer reviews to any screen or device.
The front-end developers will have the freedom to present the content using any framework they like.
In other words, you can say headless commerce architecture is built for the IoT age.
In contrast, the traditional commerce platforms have the front end and back end tightly linked with each other in such a way that you can only deliver the content to a defined website and maybe to a native mobile app.
But on the other hand, the headless ecommerce delivers the content via Restful APIs that connects the back-end data model with the recent technologies like the React or React Native.
API‘s allow you to display content and product to different channels like the smartwatches, Alexa and gaming console, etc.
Why is the world going headless?
The exponential growth of the IoT devices in the market has given the drastic change in customer behavior.
As per the Millennial Shopping Report 2019, a survey was conducted among an average 1002 youngsters on whether they use voice assist for shopping (like the product search, product review, etc.) or not.
There were 45% of the youngsters stated that they use voice assist for their online purchases.
But the game is not just for the Google Home Assist or Amazon Echo. The Headless ecommerce helps you target the different screens like the smart wearable devices (through Augmented Reality and Virtual Goggles)
This means that if your ecommerce website needs to survive in the future, then you need to connect to the multiple channels.
Listing Benefits of using Headless eCommerce
Presentation Layer: If we talk about a custom built front-end or a CMS, the only focus is to deliver the content/data to the end user. Thus help in improving the performance and reducing the complexity.
Ease of Custom Built: It is much easier to add the custom functionality to any extent like adding the properties or by changing the layout of the template etc.
Flexible in terms of design and format: Not restricted by working with the strength or weakness of ecommerce platforms like Magento and Opencart etc.
Faster After Development: With the headless ecommerce, developers can change front-end without worrying about altering the back-end logic, making it possible to push swift updates to the website.
To know more about the headless, you can contact us at support@webkul.com.