In this fast-paced modern world, everyone tries to find out the fastest way to travel from one place to another. And as the world is digitalized now, people are seeking to find a manageable way to book for the travel services online. Now, if you want to contribute to this requirement, you can start your online cab booking business & let the users book for the cab services.
After analyzing the cab booking system, it has been found that there are basically two models based on which you can offer a cab booking service:
Aggregate Business Model
The aggregator is mainly a brand that signs up a contract with the partner & sells services with a uniform quality & price.
In this business model, basically, a firm gathers all the necessary information about a particular service provider, approaches them for the partnership and sells their service under their own brand.
Some relevant examples are Ola, Uber.
The aggregator will act only as a mediator between the cab owner & the users who book the services using his brand.
Ownership Model
In this business model, an individual or an organization or a company may directly own the property.
You might have seen some websites that have their own fleet of cars that they use in their business for rental bookings. These booking websites are created based on the ownership model. Basically, the cab-on-hire brands are based on this model who offers cabs on hire & rental bookings online.
For Example:- Meru Cabs.
5 Incredible Features needed in an Online Cab booking Website
- Quick & Simplified Booking Flow:- There should be an organized booking flow of your website. This provides a seamless booking experience to the users who visit your website to book for the services. Thus, the user can book a cab in very little time & become happy with the flawless feature. This may result in decreasing the bounce rate of your website.
- Secured Payment Gateway:- As the payment transaction is going to be an online process, you need to ensure that all the information, credit card details & all the sensitive data is confidential & is protected. This will retain your customers & build trust for your brand. You can also implement the wallet concept in your cab booking website.
- Advanced Filter & Powerful Search Option:- Filter Option on a website plays a major role to categorize the necessary information. Thus, it is crucial to provide an advanced filter option on your booking website so that the user can filter out their needs. At the same time, it is important to implement the search option on your booking website to make the customer searches more flexible. The first & foremost thing is to add a powerful search option to your website that will refine the search results. This will engage the customers to explore the things on your website that ultimately leads to more sales.
IMPORTANCE OF CUSTOMER REVIEW
4. Feedback Option for the Customer:-
According to a Consumer review survey, it has been estimated that around 86% of the customers read reviews for businesses & trust them undoubtedly. Thus, it can be profitable to provide the feedback option to the customers once they book a product/service on your website.
5. Social Media Integration:- In order to increase the online presence of your booking website, social media plays a vital role. You can leverage the power of social media & blend it seamlessly with your website to promote your brand. In order to integrate social media to your booking website, you can perform these actions:-
- Create Social Media Buttons on Your Website Footer menu.
- Add Twitter Feed on Your Home Page.
- Provide Links to Your Blog Posts.
The Bottom Line
Till now, You might have observed that all the cab booking companies do follow a certain strategy to implement their eCommerce website & promote their brand.
So, if you want to start your cab booking business, you need to understand the business models and then, start implementing the features to your website accordingly. Being a merchant, you must take care of some optimum features needed for a booking website and these features will help to enhance your cab booking website & thus, drive enormous traffic to your website.
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